Google Ads for Manchester and the ten boroughs
Google Ads for Manchester businesses, one flat fee, no percentage of spend
Manchester PPC Agency runs Google Ads for businesses across Manchester, Salford, Trafford, Stockport and the rest of Greater Manchester for £249 to £599 a month, set by how much you spend and never by a percentage of it. Every campaign is built for one outcome, phone calls, online sales, bookings, B2B enquiries or local jobs, and reported on that outcome. The account stays in your name, and the person who builds it is the person who answers the phone.
- £249 to £599 a month, 0% of spend
- Judged on calls, sales, bookings, leads
- 3-month minimum, then monthly
Where we are, honestly
No Manchester office. The account is run from Wrexham, about an hour away by road, with visits by appointment. Why that is a feature.
Start with the outcome
Five things a Manchester business asks Google Ads to do, and the number each is judged on
Most agencies sell campaigns by platform: Search, Shopping, Display. We build them by the result you want, because a campaign for phone calls and a campaign for online orders are built, bid and reported differently even when they use the same platform.
Judged on calls over 60 seconds and what each one cost
More phone calls
Call assets, call-only ads in the hours you answer, forwarding numbers that count the call as a conversion.
Judged on revenue against spend plus fee
More online sales
Shopping, Performance Max and a product feed that Merchant Center accepts, with the margin in the bidding.
Judged on booked slots, not clicks
A fuller diary
Clinics, salons, restaurants and venues: a tight radius, the right hours, a booking page that is tracked to the end.
Judged on qualified leads and closed deals
Better B2B enquiries
Forms that ask the right question, lead quality fed back from your CRM, offline conversions so bidding learns from real customers.
Judged on jobs won per borough
Local jobs inside a radius
Plumbers, electricians, locksmiths, cleaners across Salford, Trafford, Stockport and the rest: presence, not interest, and the towns you do not serve excluded.
More than one goal?
A garage that wants MOT bookings and tyre sales, a clinic that wants calls and online appointments: each goal gets its own campaign and its own line in the report, and the fee is still set by the spend band alone.
How the monthly service runs
The honest answer
Do you need a Manchester PPC agency, or will remote do?
Remote will do, because nothing in a Google Ads account changes with the postcode of the person managing it: the auction, the search terms, the tracking and the report are the same from Deansgate or from Wrexham. What a city-centre office adds is a meeting room and its rent, and the rent ends up in the fee.
What we do instead is put the drive time on the page (about an hour from the city centre), visit by appointment when seeing the premises helps the ads, and run everything else by phone, WhatsApp and a shared screen, with the person who built the account on the other end. The one thing you should never accept from a remote agency is vagueness about where it is; ours is on every page.
What remote management buys you
- Same-day changes
- A search term that is wasting money on Monday is excluded on Monday, not raised at a fortnightly meeting.
- No account manager
- You speak to the person who set the bids. Nothing is relayed, softened or lost.
- A fee without the overhead
- £249 to £599 a month, excluding VAT, on the pricing page for anyone to read.
The city, as the account sees it
Manchester is several markets with one name
A search from an office in Spinningfields, a flat in Ancoats and a semi in Didsbury can all be “Manchester” to Google and mean three different customers to you. The city centre, the Northern Quarter, Castlefield and Deansgate are dense with offices, bars and people without cars; Chorlton, Didsbury and Altrincham are family money and a longer drive; Salford Quays and MediaCityUK are media and employers; Trafford Park is warehouses and trade counters; the Trafford Centre pulls shoppers from the whole region.
Then the boroughs: Stockport, Bolton, Oldham, Rochdale, Wigan, Bury and Tameside each have their own town centre, their own tradespeople and their own searches, and a business in one of them rarely wants clicks from all ten. The account is set to where your customers are, borough by borough, and the areas page explains how.
Manchester's calendar, in the schedule
- Matchdays. Old Trafford and the Etihad move tens of thousands of people through Stretford, Salford and east Manchester; a restaurant, a car park or a taxi firm bids differently on those afternoons, and a plumber may as well pause.
- The Christmas Markets. From November the centre is full every evening. Hospitality budgets rise for those weeks and are cut back in January.
- The university year. The University of Manchester, Manchester Metropolitan and the University of Salford between them mean an intake in September, exams in May and a summer exodus: student lets, storage, removals and dentists all see it in the search terms.
- Trade seasons. Boilers in October, air conditioning in the first hot week, gutters after the first autumn storm. The budget follows the season instead of sitting flat.
The fee, in pounds
Move the spend and watch what a percentage would have cost
Our fee is set by the spend band and stays there until your spend crosses into the next one. A percentage of spend rises with every pound you add, which is why the agencies that charge it recommend adding pounds. Type in your own figure.
All three tiers, the £199 setup and the £150 audit are on the pricing page, with what each band includes.
- Our Growth fee for that month
- £399 = 20.0% of spend
- At 10% of spend
- £200
- At 15% of spend
- £300
- At 20% of spend
- £400
- Difference over a year against 15%
- £1,188 more with us
The percentage columns are the range UK agencies commonly quote, shown as a range and not as any named agency's price. Below about £1,000 of spend a flat fee can cost more than a percentage would; we say so here rather than hide it, and the calculator shows it.
What happens when
The first 90 days, at Manchester prices
Clicks in a dense city are not cheap, so the first weeks are spent making sure every one of them is for a search that could buy. The full timeline, with what you see at each stage, has its own page.
Days 0 to 14
Access, ninety days of search terms read, tracking proved by making the call and sending the form, the structure agreed in writing, the first campaigns live on phrase and exact match.
Days 15 to 30
Daily reads while the account learns. Negatives added every morning, the landing page measured on a phone, bids left alone so the learning period can finish. Day 30: the first report, with a cost per outcome.
Days 31 to 60
Bidding moves to a target cost per action once there is enough clean data. Ad copy tested. Budget shifted to the campaigns and boroughs that are producing, away from the ones that are not.
Days 61 to 90
The judgement month. Cost per call, sale or booking against what you told us it is worth, in writing. Scale, hold, or stop, with the reason. After 90 days the plan is monthly.
Proof, stated carefully
What we can show a Manchester business today, and what we cannot
A worked example, labelled as one
We have no Manchester Google Ads account we can publish yet, and we will not invent one. The results page walks through a Stockport clinic's first 90 days as a worked example with illustrative figures, so you can see what the report measures and how it reads.
Measured work you can check
The landing pages we build are the same pages the ads land on. A client site we built in Chester scored 98 out of 100 for mobile speed on Google's PageSpeed Insights; a site we fixed in place went from 65 to 96. Both numbers are Google's, both are on the results page with their caveats.
Things we refuse to do
- Charge a percentage of spend, or pass ad spend through us.
- Leave auto-apply recommendations switched on.
- Report clicks as results, or show a return with the spend cropped out.
- Claim an office, a rating or a client we do not have.
Free, and useful before you pay anyone
The 72-hour check, and two tools you can use tonight
If your account is already spending, the free Google Ads check reads it through read-only access and sends a short written note within 72 hours: the searches that could never have bought, the negative keyword gaps, whether conversions are counted, how fast the landing page is on a phone, which assets are missing, and whether the budget and the cost per click make sense together. All it needs is the ten-digit customer ID.
Not ready to hand over an ID? The negative keyword generator on Competitor Watch, which we built, returns the job-seeker, student, DIY and free-and-cheap searches for your sector as a list ready to paste into a shared negative list. And Quence, below, reads the page your ads land on.
Check the page your ads land on
Speed on a phone, the form, the phone number, the headings. Landing page experience is a third of Quality Score, and a slow page pays more for every click in the Manchester auction than a fast one in the same position.
Guides and questions
Read before the first click is bought
Questions Manchester businesses ask before they call
Do you have an office in Manchester?
No. The account is run from Webso Digital's office in Wrexham, about an hour from the city centre by road, and we come to you by appointment when a visit is worth the hour. What that buys you is the person who built the account answering the phone, changes made the same day, and a fee of £249 to £599 a month instead of the £1,500 and more that a city-centre office has to charge.
What does a Manchester PPC agency cost with you?
£249 a month for ad spend up to £1,000, £399 up to £3,000, £599 up to £8,000, excluding VAT. Setup is £199 once, the written audit is £150, and the 72-hour check is free. There is no percentage of spend and no long contract: 3 months, then monthly.
Which parts of Greater Manchester do you cover?
All ten boroughs: Manchester, Salford, Trafford, Stockport, Tameside, Oldham, Rochdale, Bury, Bolton and Wigan, plus Altrincham and the Cheshire edge. The account targets the exact area you serve, which is usually smaller than the region, and the areas page explains how the radius is set.
How is a goal-led campaign different from an ordinary Google Ads account?
Each campaign is built for one outcome and judged on it. A campaign for phone calls counts calls and nothing else; a campaign for bookings is measured at the confirmation page. Clicks and impressions appear in the report as costs, not as results, so the question every month is what a call, a sale or a booking cost, and whether that was worth it.
Can you take over my existing Google Ads account?
Yes, and it stays yours. You approve a manager-account request that you can remove in one click, we read ninety days of search terms before changing anything, and the first fortnight goes on stopping waste rather than rebuilding. If you would rather see what we would change before paying, the free check does that in 72 hours.
What do you need from a Manchester business to start?
What the ads are for, roughly what you spend or want to spend, the part of Greater Manchester you sell to, and the page the click should land on. If you already advertise, the ten-digit customer ID lets us send a read-only access request. The reply has the tier, the fee and the first three changes, in writing.
Will you bid on my competitors' names or on my own brand?
Not by default. Bidding on a Manchester rival's name buys expensive clicks from people who wanted them, and bidding on your own name mostly pays for customers you already had. Both are run only when the search terms show a real reason, and the report says what it cost.
Who actually does the work on my account?
Daniel Stoychev, who runs Webso Digital. He builds the campaigns, reads the search terms every week, writes the ads and the report, and answers the phone. There is no account manager passing messages to a team you never meet, and no minimum spend beyond what the auction in your sector needs.
Say what the ads are for. The fee and the first three changes come back in writing.
Calls, sales, bookings or leads, roughly what you spend, and the part of Greater Manchester you sell to. Daniel Stoychev reads it himself and answers within one working day with the tier, the fee and what he would change first. Already spending? The free check reads your account in 72 hours.